A logo is the face of your company. It creates the first impression about your business. So, you need to make sure the design of your company logo represents your business the right way. Not only should it be attractive and creative, it must also be effective and powerful to market and brand your company for years to come. Just think about the logos of IBM, Apple, Coca-Cola and McDonald. These are popular brands and their logos are meaningful, memorable, powerful and personable.
Eclick Softwares and Solutions is a web design and development company in Australia specializing in logo design and other web development works. Here are some of their logo design tips for businesses that want to create a logo for their own company. Go through them if you are interested.
- If you are a company wanting to create a logo for your own business you can ask your logo designer to take inspiration or ideas from others in the industry, but make sure your logo is in no way same in design to your competitors. It should be simple yet must stand apart from the crowd giving your business a distinguishing identity. To make your logo distinctive, you should ask your logo designer to use colors, image and shape that’s unique. The logo designer should be creative when designing a logo for your company.
- Logos are word-marks or symbols that identifies a company, a service or a product. So, it should be relevant to what your company represents. However, this doesn’t mean that we are asking you to suggest your logo designer to include pictographs of what your business or product or service is all about. In fact, this would make the logo disastrous. Just think about the logos of Nike or McDonald—there is no shoe or hamburger in the design of the logos respectively, yet everyone knows who they are and what they mean.
- Even if your target audience is highly intellectual and educated, make sure they do not have to think too much for understanding your logo. Always ask your designer to keep your company logo simple because simple things are easy to understand and readable. Simple drawings and text will be remembered more by your potential customers.
- Make sure the logo designer you hire doesn't go with the new technologies and trends while designing your company logo. Think about how it will look 10-20 years later if you opt for a logo design that's in trend now. The logo must be timeless rather than being temporary and trendy.
- The logo must always work well in black and white no matter what is its original color or design. The design should be such that it can be resized without any issue. It must look good in any kind of marketing. If your brand logo looks good on hoardings but horrible on pens, it will never get popularity.
Great! nice blog and informative content. thanks for sharing eClick Softwares ! waiting for your next post ..
ReplyDeleteDesigning a new business logo is not as simple as people think about it. It can be a confusing process for some business owners so its better to hire a branding expert to design a logo for your brand or your business.
ReplyDeleteGreat post. Thanks for sharing Eclick Softwares. Waiting for more such updates from you.
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